For the first time in 6 years Dunnes Stores hosted a fashion show to launch their new collection. Not just a fashion show. They have transformed their Georges Street store into an enchanted forest with fabulous models swishing down the isle to Kate Bush tunes. Personally all I missed was a unicorn! (Joke).
They had a good reason to splash out though. This was by far the most stylish, fashion-forward without being too trendy collection I have ever seen on their floor. There were furry collars which were sort of compulsory this season with every high street store launching their own version (Dunnes’ is cobalt blue-love!). There was a Burberry-inspired cape which got all the iphones snapping and there was a lot of great knitwear.
I find Dunnes is for many of us a go-to spot for some working wardrobe essentials such as simple dresses, shirts and skirts. There was a lot of that on show too, all styled to perfection.
Well done to Dunnes for putting such great collection and event together.